EV owner satisfaction has rebounded in 2025 after a decline last year, according to J.D. Power’s latest US Electric Vehicle Experience Ownership Study. The findings reveal that both premium and mass market battery electric vehicle (BEV) owners are reporting improved experiences despite uncertainty in the EV landscape.
BEVs reached a market share of 9.1% in 2024, up from 8.4% in 2023, driven partly by an influx of new mass market models. However, J.D. Power forecasts EV market share to remain flat in 2025 as the current US administration signals potential cuts to EV tax incentives and charging infrastructure funding.
“The elimination of EV tax incentives and public charging funding has the potential to affect two critical barriers to EV adoption: public charging availability and vehicle prices,” said Brent Gruber, executive director of the EV practice at J.D. Power. “This temporary slowdown in market share growth for EVs creates a unique challenge for the industry as manufacturers forge ahead with new vehicle introductions.”
The study identified several key trends, including a significant gap in customer education. While 69% of first-time BEV buyers received some form of education during purchase, only 12% were educated about total cost of ownership.
Mass market BEVs continue to outperform premium models in quality, though the gap has narrowed. Public charging satisfaction among mass market owners improved substantially as infrastructure expands and Tesla’s Supercharger network becomes more accessible.
Despite market challenges, owner loyalty remains strong, with 94% of BEV owners likely to purchase another electric vehicle. Only 12% would consider returning to gas-powered vehicles.
In the rankings, BMW iX topped the premium segment with a score of 790, followed by BMW i4 (783) and Rivian R1S (770). Hyundai Ioniq 6 led the mass market segment at 751, with Kia EV6 (743) and Chevrolet Equinox EV (737) completing the top three.
“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” Gruber concluded.
