Continental becomes Founding Partner in Extreme E off-road electric racing series

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Tire manufacturer Continental will sponsor the new Extreme E off-road electric racing series, serving as a Founding Partner before becoming a Premium Partner in 2021.

Staged at locations around the world, the new series will take participants to remote locations. Organizers are anticipating 12 teams for the inaugural season in 2021. Prototype testing is scheduled to start in April 2019, and Continental will provide tires for all cars in the competition.

“We are truly excited to partner with Extreme E,” says Nikolai Setzer, member of the executive board of Continental responsible for the Tire division and corporate purchasing.

“This very new format of racing sports offers the opportunity to demonstrate how our ultra-high-performance tires succeed in extreme conditions. Drivers in this adventurous off-road series will experience how performance meets safety on no matter which ground.

“An important factor of this series will be to heighten the audiences’ awareness toward current and future challenges such as climate change, the responsible interaction with our environment and the protection of important ecosystems. Sustainability is high on our company’s agenda and this aligns perfectly with the targets of Extreme E, too.”

“I’ve always been passionate about progressing electric vehicle technology and the impact that clean mobility solutions can have on the efforts to halt global climate change,” adds founder and CEO of Formula E, Alejandro Agag.

“I strongly believe that Extreme E can help make the world more sustainable faster, and we have a dream team to make this ambition a reality. Gil de Ferran is a leader in the world of motorsport, and in David de Rothschild and Fisher Stevens, Extreme E has attracted two of the best in their respective fields.

“Likewise, welcoming Continental Tires as a Founding Partner – and CBMM as niobium supplier – is a huge boost to Extreme E and shows the strong commercial appetite for this sustainable sport and entertainment concept.”

The series was announced on board the former Royal Mail Ship St Helena. The vessel will shortly undergo a multi-million-pound renovation to become the mobile operational base for Extreme E.

About Author

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Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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