Jaguar Formula E team unveils new-look livery and team name

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Ahead of the 2021/22 ABB FIA Formula E World Championship, British racing team Jaguar Racing has announced a change to its name and livery.

With Tata Consultancy Services joining as a title partner, the team will be known as Jaguar TCS Racing.

The rebranding of the team includes a revised livery of the successful Jaguar I-TYPE 5 race car for the upcoming Formula E season. Additionally, Jaguar TCS Racing has been given additional prominence within Jaguar Land Rover’s recently launched motorsport division as part of the company’s Reimagine strategy. Jaguar TCS Racing’s goal is to ‘Reimagine Racing’ and use this highly relevant motorsport activity to test, learn, develop, collaborate, and share innovations including cutting-edge electric vehicle technologies across Jaguar Land Rover to benefit future road car development. Specifically, learnings and technology transfer from Formula E will help ‘Reimagine’ the Jaguar brand as an all-electric luxury brand from 2025, coinciding with the company’s commitment to the Gen3 era of Formula E.

As part of the reorganization, James Barclay takes on the role of managing director, Jaguar Land Rover Motorsport Limited in addition to his role as team principal of Jaguar TCS Racing. Jaguar Land Rover Chief Executive Officer, Thierry Bolloré, becomes the chairman of the new organization. All future opportunities and benefits for both Jaguar and Land Rover brands will be explored through this newly formed division.

Heading into the final Gen2 season after the team’s most successful Formula E campaign, which saw Jaguar Racing finish as runner-up in the Teams’ World Championship, the British based racing team boasts a highly competitive and efficient race car in the Jaguar I-TYPE 5, and one of the strongest driver pairings with Sam Bird and Mitch Evans returning to provide speed, consistency, and highly valuable Formula E experience.

Formula E remains a key priority for Jaguar Land Rover and the company’s Reimagine strategy. As the only all-electric world championship, Formula E provides an environment to test and develop new electric vehicle technologies in a high-performance environment. It continues to be the test-bed for a Race to Innovate mission that will see Race to Road and Road to Race learnings to help shape future electric vehicles.

With only 87 days until the start of the new season, the race team have focussed on refining the most successful race car in Jaguar TCS Racing’s Formula E history including revisions in several software areas to improve energy management, making the race car faster and more efficient. The team have also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format.

James Barclay, Team Principal Jaguar TCS Racing: “Launch day is always exciting as we look forward to the possibilities of the upcoming season after months of hard-work behind the scenes. Welcoming a brand-new title partner – Tata Consultancy Services – is a real honor and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and is an exciting time to see a global leader like Tata Consultancy Services joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.

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