From powering classic cars and OEM prototypes to boats and mobile CCS charging stations, Chris Hazell, CEO and co-founder of Fellten, shares insights into how the British tier-one supplier revitalised the electric conversion industry.
At Fellten, we understood early on that the path to revolutionising the EV conversion sector was through embracing comprehensive solutions. Our approach has always been to look at the bigger picture, designing and engineering bespoke battery packs and conversion systems that cater to a broad spectrum of needs, electrifying classic cars, prototypes, and even marine vehicles – bringing dreams to drivable realities.
The cornerstone of our success lies in relentless innovation. From pioneering aftermarket CCS Rapid Charging options to introducing Vehicle-to-Load bi-directional charging and developing skateboard-chassis systems, we’ve always pushed the boundaries of what’s possible. This culture of continuous improvement and exploration has allowed us to offer personalised, reversible, cutting-edge solutions, significantly impacting the retrofit sector.
Quality and reliability form the bedrock of our offerings. Our flagship 55 kWh (UBP55E) battery pack, with its plug-and-play readiness and comprehensive safety features, exemplifies our dedication to excellence and provides dependable, high-quality solutions to our customers.
Understanding the importance of scalability, we are on the cusp of launching a state-of-the-art Cell-to-module and Cell-to-Pack production facility in the UK. This expansion is about meeting market demand and setting global standards for quality and innovation, as evidenced by our ISO certifications. It’s a bold step towards ensuring that we can continue delivering our pioneering solutions globally.
Education and empowerment are also critical to our mission. We’ve developed certified training programs covering every aspect of EV technology and safety. These are available both online and in-person and are designed to equip enthusiasts and professionals with the skills needed to navigate the electrified world confidently.
Strategic partnerships have been instrumental in amplifying our reach and impact. Collaborations with OEMs like Mini and Morgan, and boutique manufacturers such as Sacrilege Motors in the USA and David Brown in the UK, have expanded our market presence and enriched our product offerings. These partnerships are built on mutual trust and a shared vision for a sustainable future, leveraging our complementary strengths to enhance the driving experience and minimise environmental impact.
Even as an SME based in the UK’s Bristol countryside, our global perspective truly sets us apart. With products and systems designed to meet the diverse needs of retrofitters worldwide – from Land Rovers in Africa to Land Cruisers in Australia and Porsches in the USA – Fellten has established itself as a global leader in the electrification of the transportation industry. Our journey shows it’s possible, and yours can be too – believe in your vision and make it happen – so why not innovate and succeed together?
