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Volvo celebrates launch of electric EX90 SUV in Charleston

Web TeamBy Web TeamJune 12, 20242 Mins Read
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EX90 SOP Hero

Volvo Cars is celebrating a significant milestone this week as their factory near Charleston, South Carolina, has begun building the new electric flagship SUV, the EX90. The first customer deliveries are slated for the second half of this year.

The EX90 represents a major expansion of Volvo’s fully electric car lineup and marks a paradigm shift for the company. It is the first Volvo car powered by core computing technology, ushering in a new era of safety for their vehicles.

“The fully electric Volvo EX90 is the start of a new era for Volvo Cars – a new era for safety, sustainability, and human-centric technology,” said Jim Rowan, Volvo Cars’ Chief Executive. He emphasized the EX90’s significance, noting it is “proudly manufactured in the USA” and reflects Volvo’s long-term commitment to South Carolina and the broader US market.

The first EX90 off the Charleston line was a striking Denim Blue model, destined for a US customer later this year.

Volvo’s commitment to South Carolina is evident in their investment in the Charleston plant. Opened in 2018, the facility now produces the EX90 and the S60 saloon, with a capacity to build up to 150,000 cars annually. Recent investments have expanded and renewed the body and paint shops, and the plant now boasts a state-of-the-art battery pack production line.

These upgrades prepare the facility for a new era, reflecting Volvo’s long-term commitment to South Carolina and the US market, where the company has operated for nearly 70 years through a network of 281 dealerships across 47 states.

The EX90 is based on Volvo’s next-generation, born-electric EV technology, offering a range of up to 600 km. It is designed to be the safest Volvo car to date, featuring next-generation passive and active safety technology informed by a suite of sensors.

With modern proportions optimizing safety, efficiency, and aesthetics, the EX90 offers a true seven-seater configuration, making it a perfect family vehicle. It comes with a powerful core system, is always connected, and can be improved over time through software updates delivered by Volvo’s engineers, enabled by AI and real-time data.

The EX90 stands as a testament to Volvo’s engineering capabilities and reaffirms their leadership in the car industry’s ongoing technology shift.

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