Atlas E-Mobility Group a new global Anglo-Moroccan technology company, has announced its mission to launch the first African-designed and engineered BEV (Battery Electric Vehicle) and revolutionise the future of affordable zero-emission mobility. Headquartered in London, but with development and production facilities in Morocco, Atlas aims to start producing vehicles in 2026, initially for Africa, Europe, and the Middle East, with a wider release in 2027.
Morocco is one of the world’s fastest growing and advanced global automotive hubs, and Atlas promise a unique blend of British automotive industrialisation expertise, disruptive Moroccan technology, and proven manufacturing capability. This combination will be leveraged to create a superior-engineered, affordable, all-electric vehicle inspired by Moroccan design and identity to offer a unique appeal to customers in Europe, the Middle East, and Africa (EMEA) markets initially.
“We feel strongly that Africa is being ignored by companies in the EV transition,” said Mohammed Yehya El Bakkali, Atlas co-founder and CEO. “However, no one should underestimate the continent’s determination to advance nor doubt its ability to produce world-leading zero-carbon-free technological solutions. Atlas was born to harness the Moroccan spirit of endeavour, tech inventiveness, and longstanding reputation for excellence in global vehicle manufacturing. Combined with British automotive industrialisation expertise and utilising a proven EV architecture from an established OEM, Atlas will create a vehicle that delivers enterprise, environmental and social value to Africa and beyond, and offers the quality, design and features expected by customers across the globe.”
In addition to creating electric vehicles, the group’s offer will extend to advanced range-enhancing technology, battery and charging networks, further specific details of which will be announced in due course. The company will shortly announce an advisory board, encompassing globally renowned experts in several key sectors, including luminaries of the automotive industry.
“We do not underestimate the magnitude, or the complexity of the undertaking required to help end the era of fossil-fuel-dependent mobility in Africa,” said Mohammed Hicham Senhaji Hannoun, co-founder and CTO, “Simply creating an all-electric vehicle on its own will not prove sufficient. We are determined to go further and be part of a solution that delivers sustainable economic and environmental benefits to Africa and beyond. Together with our global partners, we will deliver a strategic road map to create a wide arc of advanced range-enhancing technologies, battery, and charging infrastructure to render zero-emission mobility a viable proposition for all.”