Infiniti will debut its first all-electric crossover at the North American International Auto Show, which will take place in January in Detroit. The crossover will showcase the OEM’s new EV platform, which will underpin the car maker’s commitment to electrifying its portfolio from 2021.
“Thirty years ago, as a 24-year old designer in the audience, I saw the birth of Infiniti in person and am proud to be part of the journey of creating iconic luxury automobiles,” says Alfonso Albaisa, senior vice president for global design, Nissan.
“Now, 30 years later, Q Inspiration shows how new proportions triggered by the new electrified power of Infiniti have inspired a new direction, a new visual language. Alongside our Prototype 10 Pebble Beach Concept, both designs embody a deep simplicity inspired by the technology within and a new artistry inspired by our unique culture, and of course our roots in Japan.”
“The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand. Electrification and other new technologies have given us the opportunity to evolve our design philosophy,” adds Karim Habib, executive design director, Infiniti.
“The industry is at a technological inflection point,” says Roland Krueger, chairman and global president of Infiniti. “As such, Infiniti has a compelling vision as a luxury challenger brand to bring a full portfolio of beautifully-designed electric vehicles to customers around the world. We will focus on developing the full portfolio of e-power and EVs.”