Automobili Pininfarina makes key appointments for luxury EV range


Munich-based Automobili Pininfarina, which was launched by Mahindra earlier this year, to develop a portfolio of luxury electric vehicles, has announced new members of its board of directors.

Per Svantesson will be the COO, and brings experience from positions at companies such as Volvo, Valeo and ESAB; Luca Borgogno will be Automobili Pininfarina’s design director; and Paolo Dellacha will be the product and platform director for the future range of vehicles.

“Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world,” said Michael Perschke, who will serve as the new CEO.

“Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”

The first vehicle from the new car maker is codenamed PF0, which will be an ultra-low volume luxury BEV. The first concept design images of the vehicle will be released ahead of private client viewings during Monterey Car Week in August.

“We have attracted some of the best automotive industry talent from all corners of the globe. Now this team is completely focused on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world,” added Perschke.

About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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