Cadillac to lead GM’s electric vehicle offensive

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General Motors has provided more details of its strategic plan as it implements its long-term business plan. Among the many announcements is the news that GM intends Cadillac to become the group’s lead electric vehicle brand. Cadillac will introduce the company’s first vehicle on its new all-new battery electric architecture, which will form the basis of GM’s family of profitable EVs.

According to a company release, the flexible platform “will provide a broad array of body styles and will be offered in front-wheel, rear-wheel and all-wheel configurations.”

System components, including the battery cells are being designed for flexibility across multiple vehicles. The battery system will be adjustable, based on vehicle and customer requirements.

“We will continue to strengthen our core business and invest in the technologies that will transform the future of mobility,” said chairman and CEO Mary Barra. “Managing both well is critical to position General Motors for success for generations to come.”

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About Author


Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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