Smart signal the start of an exciting new era with the arrival of its new all-electric Smart #1 later this summer. The compact SUV will initially be available in three production variants – Pro+, Premium and Brabus – as well as an exclusive Launch Edition.
Smart launched its first EV test programme over 15 years ago and became the first established automotive marque to complete the transition from internal combustion to fully electric power in 2019. With the #1, Smart combines the expertise derived from its years at the vanguard of electrification with the premium design of Mercedes-Benz and the advanced engineering power of Geely’s BEV-dedicated SEA platform.
The proportions of the #1 take a different design direction to that of the diminutive city cars for which the brand is known, expanding Smart’s appeal and broadening its audience. Smart’s dedication to efficiency continues in the new car’s use of space, all-electric powertrain, and excellent value for money. By combining this ethos with the SUV body style, premium build quality and state-of-the-art features which modern buyers demand, the #1 offers a compelling combination of size and space, luxury, and frugality.
“We are very proud of what we achieved with the smart #1,” said David Browne, CEO, Smart UK. “From the exceptional standard specification of the entry level Pro+, which offers features usually associated with luxury cars, to the incredible performance of Brabus. We look forward to the media and public alike getting to experience the entire #1 line-up as we build toward our full market launch later this summer.”
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as the Brabus variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification.
Marking a new chapter for smart off the road as well as on it, the #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network, as the brand continues to build on its foundations as a leading light in affordable and accessible electric vehicles. The #1 is priced from £35,950 on the road.