Despite the UK pushing back its petrol and diesel engine sales deadline by five years, Nissan is pressing ahead with plans to achieve 100% EV in Europe by 2030. The company doubled down on this promise by announcing that all new Nissan models in Europe will be all-electric.
With capability to design, engineer and build vehicles in the UK, and building on the brand’s core strengths of electrification and crossovers, the switch will also support Nissan’s drive towards carbon neutrality.
“EV is the ultimate mobility solution,” said Makoto Uchida, Nissan President and CEO. “More than a million customers have already joined our journey and experienced the fun of a Nissan electric vehicle, and there is no turning back now.
“EVs powered by renewables are key to us achieving carbon neutrality, which is central to our Ambition 2030 vision. Nissan will make the switch to full electric by 2030 in Europe – we believe it is the right thing to do for our business, our customers and for the planet.”
This announcement was made at the unveiling of the Concept 20-23, a sporty, urban EV. Globally, under Nissan Ambition 2030, Nissan is introducing 27 electrified vehicles, including 19 EVs, by 2030. In this period Nissan is also introducing cobalt-free technology to bring down the cost of EV batteries by 65% by fiscal year 2028.
Nissan also aims to launch EV with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028. With the introduction of breakthrough ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance.
Two future Nissan EVs have already been confirmed for Europe, including an all-new compact EV which will succeed the iconic Nissan Micra as the entry-level vehicle in the Nissan line-up. The other vehicle will be built at Nissan’s record-breaking UK plant in Sunderland, as part of the £1bn EV36Zero project, a blueprint for the future of automotive, bringing together EV manufacturing, battery production and renewable energy.
A third of the million-plus Nissan EVs sold around the world have been in Europe, with the Nissan Ariya and the Townstar van the latest all-electric vehicles to hit the market. Since 2022 the Nissan range in Europe has been 100% electrified, including the addition of Nissan’s e-POWER technology to the Qashqai and X-Trail.
The European car market is electrifying at a rapid pace. In the five year period from 2018-2022, sales of electric and electrified vehicles rose from 5% of the total market to 44%, with sales of all-electric vehicles rising from 1% to 12% of the total market. Today EVs represent 16% of Nissan’s total sales in Europe, part of a total electrified sales mix of 50%, which in the coming three years is expected to rise to 98%.
Nissan’s Ambition 2030 vision is the company’s long-term vision to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world. Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050.