Automobili Pininfarina unveils new Pura Vision design concept

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Making its public debut at Monterey Car Week in August, the electric Luxury Utility Vehicle (e-LUV) represents a new era of electric luxury for the marque. The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles which the company hopes will define a new genre of driving pleasure. Pura Vision represents a unique interpretation of an e-LUV, with bold cab-rear proportions and detailing that creates a dynamic identity.

“Pura Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina,” said Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina. “In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. Pura Vision previews an exciting future and shows what can be achieved if we apply our Pura design principles to an entirely new kind of vehicle.”

Pura Vision blends the road presence of an SUV with the purposeful character of a low-slung sports car, and its luxurious interior follows the same ethos. The driving position has more in common with a two-seater, yet the overall impression is of a light, airy and welcoming cabin. Its electric powertrain allows for generous cabin dimensions with a flat floor creating an expansive interior space – a sensation heightened by the panoramic glass roof.

“The first of our new portfolio will be presented alongside this wonderful design concept at Automobili Pininfarina’s private residence during Monterey Car Week (17-20 August),” said Dellachà, “As well as at The Quail – A Motorsports Gathering (18 August 2023).”

Timeless design has been a hallmark of Pininfarina designs for 94 years and Pura Vision delivers trademark beauty through a mixture of classic proportions and exquisite detailing. It represents a unique sculptural statement with its low hood and high fenders inspired by the iconic 1947 Cisitalia – the first vehicle to enter the Museum of Modern Art’s (MoMA) collection in New York.

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Wesley Doyle is editor of Electric & Hybrid Vehicle Technology International and Stadia. He has over two-decades experience in publishing during which time he has worked at some of the UK’s leading consumer magazine titles in the health and fitness and sport sectors. Wesley is also passionate about cycling and interested in alternative technologies, particularly in transportation, to achieve net zero.

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