CUPRA unveils ‘videogame inspired’ electric concept car

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CUPRA has revealed images of its UrbanRebel Concept, an all-electric vehicle that hints at the future design language of a new model that will be launched in 2025.

The CUPRA UrbanRebel Concept delivers 250kW of continuous power and up to 320kW at its peak. It can accelerate from zero to 100 km/h in only 3.2 secs.

While the racing concept seen here mixes electrification, sustainability, and performance seen in the virtual world such as a video game, the road version will take some of the same pillars and also design cues to be built on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language as an unconventional challenger brand.

“The CUPRA UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of CUPRA. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.”

At the front, the shark nose was created using a negative surface. The front face is also emphasised by the new triangular signature in the headlamps. Its wrap-around window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof. Moving to the side, the car reveals athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces, that create contrast. The rear view of the UrbanRebel Concept shows a bold approach and a new interpretation of the design seen in the CUPRA Formentor. The rear features a large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.

The CUPRA UrbanRebel Concept will be unveiled at the preopening of the new CUPRA City Garage in Munich, during the IAA Munich International Motor Show.

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