Karma Automotive will debut a trio of cars at Auto Shanghai 2019 as it sets out its vehicle development plans for the next decade. The three vehicles have been dubbed the ‘New Dawn’ project by the car maker.
A next-generation electric Revero and an all-electric Karma Vision concept will be unveiled, as will the first results of a partnership with Pininfarina.
The southern California-based auto maker has built an enterprise and value chain of nearly 1,000 employees working from its headquarters in Irvine, the Karma Innovation and Customization Center in Moreno Valley, the Detroit Technical Center in Michigan, and a campus in Hangzhou, China.
“Karma is a luxury auto maker but we are not just a luxury auto maker,” revealed CEO Lance Zhou during the Bridging Detroit and Silicon Valley industry briefing sponsored by the Center for Automotive Research at the SAP Campus in Palo Alto, California.
“Taken together, Karma’s Shanghai Big Three represents our transformation from an old-value car manufacturer to a company building long-term value in part by becoming an open-platform luxury high-tech automotive incubator.”
The next-generation Revero will be available for sale during the second half of 2019, and will be sold through the Karma’s growing list of dealers and outlets in the USA, Canada and Chile.
“Our New Dawn represents Karma’s short, medium and long-term product direction,” said Zhou.
“We have a solid product plan that spans the next decade and relationships with the right partners who are helping us accelerate technology and product development.”