Jaguar Land Rover (JLR) has announced plans to accelerate its transition to become the world’s leading modern luxury car manufacturer, revealing its Halewood, UK plant will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.
Chief Executive Adrian Mardell reaffirmed the business’s commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030. It also announced plans to invest £15-billion in industrial footprint, vehicle programmes, autonomous, AI and digital technologies, and people skills over the next five years.
“Two years ago, we launched our Reimagine strategy and since then we have made great progress,” said Mardell. “I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver our modern luxury electric future, developing new skills, and reaffirming our commitment to be net zero carbon by 2039.”
Announcing news of its next generation electrification roadmap, JLR confirmed it will start to invite applications for client orders for the modern luxury all-electric Range Rover from later this year. The first of its next generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside, in a move that further affirms JLR’s commitment to the future of the UK car industry.
In addition to this, JLR’s Engine Manufacturing Centre in Wolverhampton, UK, is to be renamed Electric Propulsion Manufacturing Centre and the first of three reimagined modern luxury electric Jaguars will be a 4-door GT built in Solihull, UK.