Uniti reaches pre-order value in excess of US$58m

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Electric car startup Uniti has reached an expected pre-order value of over €50m (US$58m) for its debut vehicle, Uniti One.

Since unveiling its prototype vehicle during last December’s U17 launch event, Uniti has reported significant interest in the two-seat Uniti One from prospective buyers and fleet purchasers around the world.

“This is an important milestone for our new company,” said Robin Eriksson, Uniti CMO. “We conducted a small market test to validate the demand of our vehicle and the response has been very strong. We are now working intensively with our development and production partners to finalize supply potential so we can scale accordingly.”

Uniti One

Uniti One

The Uniti One is designed with strict parameters for energy efficiency, allowing it to offer a targeted 150-300km single-charge range without requiring larger, more cost prohibitive batteries.

“We have a long way to go toward our production model, certification, and the delivery of our first cars, but the commitment the market has already shown for our product and our brand goes a long way to accelerate this process” added Lewis Horne, Uniti CEO.

Uniti will initially offer the Uniti One to buyers in Northern European metro areas, with first deliveries of the vehicle planned for late 2019. Additional markets will be added at later dates. Potential customers can pre-order the vehicle for a refundable fee of €149 (US$173).

You can read more on the Uniti One in E&H Vehicle’s current issue, available here.

About Author

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Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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