Pure ETCR: Electric touring car series confirms Magelec as EDU supplier for all teams

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Pure ETCR, the world’s first racing series exclusively for electric touring cars, has announced that following an agreement between WSC Group and Magelec Propulsion, all cars competing in the series are to be powered by Electric Drivetrain Units (EDUs) from Magelec Propulsion.

Now in its inaugural season, PURE ETCR features cars from three manufacturers racing at five different venues. Competing drivers include some of the world’s top touring car talent, including Jean-Karl Vernay, Augusto Farfus and Mattias Ekström. From 2022 on, teams will compete for the FIA eTouring Car World Cup.

Magelec Propulsion, a division of Omni Powertrain, was founded in 2014 to focus specifically on the development of axial flux electric powertrains.

Magelec’s history with electric motorsports was a factor in its choice to provide a common 100% electric powertrain for the PURE ETCR series. Magelec Propulsion has been involved with Formula E since its inception and was able to leverage lessons learned from that motorsport category and decades of manufacturing drivetrain products to deliver a reliable and powerful product for PURE ETCR.

Xavier Gavory, PURE ETCR Series Director, said: “We are delighted that PURE ETCR’s competitors are being powered by Magelec Propulsion. Nobody has more experience of developing powertrains for the ETCR platform than Magelec Propulsion and both their equipment and expertise is already part of the DNA of all the cars that are battling this year. It’s of critical importance for a new series – and especially one that is pioneering new technology – to have strong, reliable engineering and manufacturing, and Magelec Propulsion’s reputation gives us and our competing teams and manufacturers a lot of confidence in this area as the world’s first all-electric, multi-brand touring car series continues to grow and prepares for its evolution into the FIA eTouring Car World Cup in 2022.”

Craig Daniel, CEO and Founder of Magelec Propulsion, said: “We are honored to be the powertrain technology partner to the ETCR family and to power every car in PURE ETCR. Magelec Propulsion designs and manufacturers lightweight, high-torque axial flux electric motors and power electronics packaged with Omni Gear transmission systems. We have created a robust 500 kW torque-vectoring drive unit that maximizes the tractive force and acceleration capabilities for the ETCR platform. The engaging PURE ETCR race format is a fantastic demonstration of electric vehicle technology and showcases the compelling performance they deliver.”

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