Lagonda has confirmed plans for its first vehicle to market – the first in the newly revived brand, which has spun off from Aston Martin. The all-electric Lagonda SUV will be unveiled in 2021, and will be based on the Vision Concept showcased at the 2018 Geneva International Motor Show.
“In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Aston Martin president and CEO Andy Palmer.
“One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”
“The Lagonda SUV will retain the boldness of the Vision Concept,” added Aston Martin EVP and chief creative officer Marek Reichman.
“Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”