Lagonda confirms all-electric SUV will be its first production model

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Lagonda has confirmed plans for its first vehicle to market – the first in the newly revived brand, which has spun off from Aston Martin. The all-electric Lagonda SUV will be unveiled in 2021, and will be based on the Vision Concept showcased at the 2018 Geneva International Motor Show.

“In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Aston Martin president and CEO Andy Palmer.

“One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”

“The Lagonda SUV will retain the boldness of the Vision Concept,” added Aston Martin EVP and chief creative officer Marek Reichman.

“Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”

About Author

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Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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