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Electrification Strategies

Audi targeting electrified sales of 800,000 vehicles in 2025

Matt RossBy Matt RossMay 15, 20182 Mins Read
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Audi targeting electrified sales of 800,000 vehicles in 2025

Audi is aiming to sell 800,000 electrified vehicles in 2025, explained the OEM’s board of management during its annual general meeting. By then, Audi intends to offer an electrified variant in each model series – the majority of which will be fully electric, with a smaller proportion available as plug-in hybrid vehicles.

“Our goal is to revolutionize mobility,” explained Rupert Stadler, chairman of the board of management of Audi. “Also, in electric mobility, we want to become the number one among the premium manufacturers – with full stability for everyday use, no compromises, top quality and driving pleasure for the customer. With our technological excellence, we are utilizing our Vorsprung and lifting electric mobility to the next level.”

The VW Group’s Roadmap E strategy will launch with the production version of the Audi e-tron prototype – you can read more on this vehicle and its charging technology here.

Audi’s strategy will see the OEM launch more than 20 electrified vehicles between now and 2025. In 2019, the e-tron Sportback will be the company’s second all-electric vehicle, and will be followed by the e-tron GT in 2020. Audi also has plans to launch an all-electric premium compact model in 2020.

Also included in Roadmap E is Audi’s involvement in VW Group architecture development. In addition to Volkswagen’s Modular Electric Toolkit (developed for compact vehicles), Audi and Porsche are developing premium architecture for mid-range, full-size and luxury electric cars.

During the AGM, Audi also revealed plans to make its production plants CO₂ neutral by 2030, and that its first autonomous electric car (based on the Audi Aicon show car) will be presented in 2021.

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Matt Ross

Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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