A survey of 3,000 US consumers finds Toyota and Honda leading EV brand trust and favorability, while Tesla ranks last on both measures. Political donations and unfulfilled autonomous vehicle promises have reduced Tesla purchase intent among potential EV buyers.
Toyota and Honda hold commanding leads over competitors in consumer trust and brand perception among US EV buyers, while Tesla ranks at the bottom of both measures, according to new research from the Electric Vehicle Intelligence Report (EVIR).
The January 2026 survey of more than 3,000 US consumers found 49% expressing a positive view of Toyota, with a view intensity score of 21. Honda followed with 44% positive views and a view intensity score of 16. Tesla, despite its market presence, recorded a view intensity score of -14.
Consumer trust figures show a similar pattern. Total trust in Toyota stands at 66% with a trust intensity score of 26, while Honda holds 64% trust with an intensity score of 21. Tesla’s trust intensity score sits at -14.
The survey found Tesla facing reputational challenges linked to chief executive Elon Musk’s political activities. Among consumers considering purchasing an EV, 41% say news of Musk’s resumed political donations to Republican Party efforts makes them less favorable toward Tesla, while 39% say they are less likely to buy a Tesla vehicle.
The impact varies by political affiliation. Among Democrats considering an EV purchase, 63% report less favorable views of Tesla following news of Musk’s political spending. Among independents, the figure is 31%.
Missed autonomous vehicle commitments announced on 2025 earnings calls have also affected consumer perceptions. After being informed of unfulfilled plans, 36% of consumers say they are less confident in Tesla as a company, while 32% are less likely to purchase a Tesla vehicle.
Younger consumers aged 18-34 showed particularly sharp declines, with 39% reporting reduced confidence and 38% less likely to purchase.
Among Tesla-exposed investors, 55% expressed concern that Musk’s compensation package could reward overpromising without delivery.
The EVIR survey was weighted by education, race, gender, age, income, geography, and political preference.
