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Electrification Strategies

Smart to be electric-only in Europe by 2020

Matt RossBy Matt RossApril 9, 20181 Min Read
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Smart to be electric-only in Europe by 2020

Daimler has announced that the Smart brand, which has switched over to all-electric in North America for model year 2018, will also be available in electric format only in Europe by 2020. The announcement was made by Dieter Zetsche, chairman of the board of management of Daimler and head of Mercedes-Benz cars, at the OEM’s annual shareholders’ meeting. Zetsche also reconfirmed Daimler’s commitment to offering at least one electrified model in each segment by 2022.

“We are electrifying our vans, trucks and buses. And we have many more plans – also going beyond our products,” added Zetsche.

“At Daimler, we initiated the transformation from an automobile manufacturer into a mobility provider about 10 years ago.”

As part of this electrification strategy, Daimler and BMW will combine their efforts in the field of mobility services, after signing an agreement to that effect in late March.

“That way,” adds Zetsche, “we can offer our customers a complete package that ranges from carsharing to ridesharing, and to parking and charging.”

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Matt Ross

Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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