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Electrification Strategies

Maserati announces all of its new models will go electric

James BillingtonBy James BillingtonSeptember 27, 20192 Mins Read
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Maserati

Sportscar maker Maserati, famous for its roaring internal combustion engine cars, has revealed that it will take the leap into electrification by announcing that all of its new models will adopt battery and hybrid technology.

As part of FCA’s €5bn (US$5.4bn) investment program for Italy, Maserati will produce a lineup of new and electrified vehicles at its Modena, Cassino and Turin plants.

The FCA plan includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products.

Maserati has revealed that its electrified models will adopt next-generation battery electric technology to offer a range of driving modes, extended range and ultra-fast charging capabilities.

In 2020, the company will embark on electrification with the Maserati Ghibli sports car, produced in Turin, being the first hybrid electric propulsion for the brand.

To make the change to incorporate the electric powertrain major production line upgrades have been undertaken at its Turin plant.

Following the Ghibli, a new Maserati utility vehicle is set to be built at Cassino where approximately €800m has been invested for the construction of the new production line, scheduled to open at the end of the first quarter of 2020.

In addition to the move towards electrification, Maserati has also announced that new models will feature levels of autonomy.

“All new Maserati including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to maneuver in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle,” a press statement read.

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James Billington

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