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Electrification Strategies

Kia outlines its vision for an electric future

Matt RossBy Matt RossJanuary 11, 20182 Mins Read
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Kia outlines its vision for an electric future
Kia outlines its vision for an electric future

Kia has detailed its strategy for the future of mobility at the Consumer Electronics Show (CES) in Las Vegas, Nevada. Based on three core elements and as part of Kia’s ‘Boundless for all’ vision, the company has vowed to make its future vehicle line-up more autonomous, connected and electric.

In line with industry trends the policy will see the auto maker introduce 16 electrified vehicles by 2025, including technologies such as hybrid, EV and FCEV power. This includes the release of an all-new fuel-cell EV, which is due for release in 2020.

“By 2025, we will offer a total of 16 advanced powertrain vehicles, with five new hybrids and plug-in hybrids, five new battery EVs, and an all-new mass market FCEV. This FCEV will spearhead Kia’s efforts to realize a zero-emission future for mobility,” said Dr Woong-chul Yang, head of Kia’s R&D center.

As well as the development of future powertrain technology, the South Korean OEM has announced plans to include connected car technologies across every vehicle segment by 2025, make every available model a connected car by 2030 and commence testing of L4 autonomous driving technology in 2021.

Kia outlines its vision for an electric future
Kia outlines its vision for an electric future

Alongside the strategic announcement, Kia unveiled its Niro fully electric compact SUV concept at CES: with a next-generation EV powertrain and featuring new production technologies earmarked for the near-future, the Niro’s energy is provided by a high-capacity 64kWh lithium-polymer battery, paired with a powerful 150kW electric motor. This means a driving range of 383km and zero tailpipe emissions.

“‘Boundless for all’ is Kia’s future vision. This is Kia’s manifesto for its role as a mass mobility provider in the future. Consumers are bound today by the idea that a car is ‘just a vehicle’, but Kia is committed to providing a broader solution to mobility. ‘Boundless for all’ represents a future in which a vehicle can be so much more than the sum of its parts,” said Yang.

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Matt Ross

Matt joined UKi Media & Events in 2014 after seven years of living and working in Dubai. He has been a journalist for over a decade and has worked for a wide range of publications, including Rolling Stone, Time Out, iQ and Loaded. After starting out on the automotive team as deputy editor of Engine Technology International, Electric & Hybrid Vehicle Technology International and Transmissions Technology International, he began editing Electric & Hybrid Vehicle Technology International in 2016, and took over as editor of Tire Technology International in 2018.

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