Lexus talks through its new electrification strategy


Lexus has produced electric vehicles for the past 15 years and has recently unveiled its vision for a new generation of models under its Lexus Electrified banner. In this video, Takashi Watanabe, chief engineer at Lexus talks through this strategy.

Takashi Watanabe, who started his career with Toyota in 1993 with engine systems development and became leader of the Lexus Electrified project in 2017, reveals the details of the OEM’s future of electrification and how it aims to ‘fundamentally transform the essence of luxury vehicles of the future’.

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